One of the powerful principles of persuasion used in marketing and addressed in Robert Cialdini’s classic book, “Influence: The Psychology of Persuasion”, is the skill of using authority as a means to encourage people to say yes to your offer.
A way to implement this principle without even speaking to anyone is through the use of images.
Look at the images on the right side of this page.
Do they reveal that I’m an expert or a novice in my niche?
Am I a credible source?
Am I a lone ranger or do I have a team on my side that helps me empower and inspire others?
The images that you select as part of your platform reveal LOTS about who you are and what value you offer to people.
Photos, Pictures, Logos are packed with information that can activate a belief or emotion with a single glance.
What do the images on your blog say about you? Are you a credible source? Expert? Novice? Inspirational? Lone Ranger? Team Focused?
Choose images that reveal why people will benefit from your service.
What are your thoughts? Comment below.
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