Most of the time, marketing advice gets handed out as if it’s valid regardless of the personality and preferences of the person designated to carry it out. however, during several decades of observing people, I’ve often seen seemingly solid advice go nowhere because it conflicted hugely with the habits, beliefs and self-image of the one being told what to do.
In my view, people have a much easier time carrying out any kind of advice, including marketing advice, when it fits their personality, rather than feeling unfamiliar, foreign and maybe even objectionable or silly. Let’s see now how we can apply this point to one of the major introverted personality types. Introverts are people who tend to feel drained by social interaction and who need solitude to recharge their energy. (Extroverts, by contrast, thrive on social interaction and generally don’t do well being alone.)
In the Myers-Briggs personality system, the ISTJ type (Sensing/Thinking/Judging Introvert) is quiet, serious, realistic, thorough and respectful of tradition. you can count on an ISTJ to persevere, keep to the schedule and adhere to high standards, even without a lot of feedback or positive reinforcement. An ISTJ especially enjoys observing and creating order for others.
According to introvert watchers, famous ISTJs include George Washington, George H.W. Bush, Henry Ford, Warren Buffett, Queen Elizabeth II, Julia Roberts and, from the realm of fiction, the character of Eeyore in Winnie the Pooh.
If Myers-Briggs testing classifies you as an ISTJ, then the marketing methods that suit you best include:
Blogging regularly by reporting little-known facts, sharing keen observations and offering practical tips
Publishing a newsletter containing useful information
Seeking and holding a leadership position in a professional or civic organization that requires dependably performing certain tasks
Putting on newsworthy celebrations of holidays, milestones and anniversaries
creating and following a written marketing plan
Gathering and analyzing, then publicizing facts, as in a survey
Being interviewed on radio or teleseminars for your knowledge and command of the facts
Marketing dangers to watch out for as an ISTJ include:
trying techniques, like humor, that others have strongly recommended but that don’t come naturally to you
Continuing to do things long after the point where they have stopped bringing results
Taking on too many worthy, unpaid projects
Losing the big picture through too much attention to details
becoming overwhelmed by multitudes of (imagined) things that could go wrong
Failing to appreciate the subtleties of interactions with clients, opinion leaders and referral sources
becoming stodgy, preachy or boring in tone
As an ISTJ, you’ll feel good seeking respect and becoming known for your expertise, rather than for your looks, who you know or your personal story. you won’t feel drawn to marketing mentors who brag, show off, behave brashly or spend a lot of time talking about themselves. Find experts to follow who, like you, show practical, dependable competence and a steady climb to the top of the field.