By Kelsey Smith Mon, Oct 17 2011 12:07 pm | 213 views | 0 Comments
California-based brand, LNA, has launched a collaboration line with PacSun, to be available in select stores, and online at the end of the month. the collection will feature exclusively made pieces designed specifically for PacSun. Read the official press release from PacSun on the collaboration, and Trade CollectiveTM with LNA.
Anaheim, CA (October 13, 2011) – PacSun isexcited to announce the launch of its latest TradeCollective™ partnership with the California based brandLNA. Available starting Monday, October 31st, the linewill be available at select PacSun stores and online atpacsun.com. the collection features LNA’s first-evergraphic tees along with their signature zipper leggings,with styles ranging from $28.50-$39.50. the TradeCollective™ features exclusive collaborations betweennew and emerging women’s brands and PacSun. WithThe Trade Collective™, PacSun is able to bring inexclusively made items from the designers of thesecontemporary labels.
LNA designers Lauren Alexander and April Leightare both California natives and have gained celebrityadmirers such as Rachel Bilson, Kate Moss, Nicole Richie,Ryan Gossling, Rob Pattinson and Zac Efron by designingwardrobe staples with a twist.
“Doing a collaboration with a brand like PacSun has been a dream of ours for a long time,” says Lauren Alexanderand April Leight, Founders of LNA. “The spirit of the PacSun and LNA girl are closely in line, both look for basics witha new spin each season.”
“LNA was a natural fit for PacSun to partner with and develop a collection that is both relaxed and edgy,” saysChristine Lee, Senior Vice President, Women’s Merchandising and Design. “The pieces in this line allow customersto build on the staples they already own, to create a look of effortless California cool.”
About Pacific Sunwear of California, inc.:Pacific Sunwear of California, inc. and its subsidiaries (collectively, the “Company” or “PacSun”) is a leadingspecialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. the Companysells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal toteens and young adults. as of October 13th, 2011, the Company operates 820 stores in 50 states and Puerto Rico.PacSun’s website address is PacSun.com.
