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Persuasion surrounds us everywhere. Hungry? Restaurants will invite you to dine in their place. Interested in a movie? There will be plenty of ads to suggest which ones you should see. People always influence us, and it is easy to overlook this fact. Persuasion is simply part of social life. the idea of either symbolically [...]

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THIS IS THE TRUTH, if you must know: I’m in love with a married woman . . . and I thank God she’s married to me. (Blaine Larsen sings the song.) This is true, too: people who publicly write or speak on social issues have to contend with an impelling force that tempts them to, [...]

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Have you ever struggled to convert prospective customers into raving fans? or do you work with people but struggle to generate the result that you desire? if so, maybe spare a minute or two to consider the psychology of influence as it’s something that can be learned and perfected. A leading author on the psychology [...]

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There’s a phenomena on the cusp between behavioral economics and psychology known as cognitive biases which are essentially scientifically documented tricks that our minds play on us. As all of us in the world of digital marketing are in the business of persuasion, understanding these often irrational tendencies can help us do a better job. [...]

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Newswise — are you wooed by advertising? of course you are. after all, it’s one thing to go out and buy a new washing machine after the old one exploded, quite another to impulse-buy that 246-inch flat screen TV that just maybe, in hindsight, you didn’t really need. Advertisers come at you in two ways. [...]

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Similarly, a verse of poetry might be stunning, but when combined with melody it can become unforgettable. and it is a truism that a picture is worth a thousand words. Combine storytelling, music and arresting visual images, and you have a powerful force for persuasion and influence. the extraordinary products of modern media often successfully [...]

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Are you curious about the psychology of persuasion? In this article we are going to talk more about this issue and how to leverage this technique to get yourself further on in life. many people do not believe in the psychology of persuasion but if you look around the business world you will quickly and [...]

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Very few people know it, but I have an unfinished Master’s level counseling psychology degree. As many of my blog’s readers (and marketers, in general), I too am greatly fascinated by everything connected with how our mind works and how brain influences what we do, and how we do it. since it’s Friday again, I’d [...]

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A master persuader has the power to communicate with a person’s subconscious using a series of techniques. They use subliminal (or covert) persuasion techniques as they subtly pick at a person’s mind, without said person realizing what is going on. It’s not about using force to get someone to act a certain way or think [...]

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One of the powerful principles of persuasion used in marketing and addressed in Robert Cialdini’s classic book, “Influence: The Psychology of Persuasion”, is the skill of using authority as a means to encourage people to say yes to your offer. A way to implement this principle without even speaking to anyone is through the use [...]

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